What is POP? Why is it important?
Point-of-purchase displays are all of the promotions for products within the store.
They are placed at the ends of aisles, near store entryways, and by the cash register.Point-of-purchase displays affect impulse buys.
How have new technologies changed some forms of POP?
Many POP contain digital, interactive displays.Many companies now feature in-store networks.
What is a brand community?
A brand community link individual owners of a brand with other owners
Tuesday, May 11, 2010
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