The Objective: To ensure that Adidas is the prime and best sporting company out there. Not just when you hit the gym but also when the club needs a little hit as well. Celebrate Originality.
The Audience: The Adidas customer is more hip than your average athlete or work out partner. They understand that Adidas is not just for the gym but also the fashionable shoes can be worn to parties or to the club. Our costumers appreciate the value in working hard and playing just a little bit harder. They like to go to places like Jamba Juice and Starbucks but do not need to get that wheat grass shot just because it looks trendy. They like colors that go well together like a good bold and neon color. For example, a deep navy blue with an electric neon yellow.
The Message Theme: Our promise is that any product with our logo on it will be a hit and will last longer than any other sports wear that you might have purchased in the past. The feeling that you get when you first put on your crisp three strips will continue till you need a fresh new pair.
The Support: As you can see from music videos and on modern fashion pages Adidas three stripes are very prominent and are hard not to notice. From the art on the sneakers to the billboards on Times Square you cannot escape Adidas. From the 1980's when RUN D.M.C. helped to establish the brand to now Adidas is something that is always around and in style. We offer everything from shoes to bags to arm bands and many other products.
The Constraints: One constraint is that the brand has one big competitor that being Nike. It seems where you see an ad for one of the brands you see one for the other one right away. With Tiger Woods recent troubles Nike has taken a bit of a PR hit when it comes to customers.
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