1. What is PRIZM?
It is a Potential Rating Index by Zip Marketing. There are 62 market segments. Use the top market segments for each zip code
2. What are the parts of a creative brief?
The objective, target audiance, message theme, support and the constraints
3. What is a tagline?
The final key phrase in an ad, used to make the key point and reinforce the company's image to the consumer.
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